LC23 was born in December 2010 from the idea of Leo Colacicco, a Management Engineer with the habit of e-fashion, born and raised in Gioia del Colle (Bari), who, after a period of study and work spent in Milan, comes home and decides to create his own brand and an e-commerce site where to sell his creations. LC23 was born exclusively as a shirt brand, but over the years the Collection proposed by the Brand became a unisex Total-Look. The name of the brand comes from the union of the initials of the name and the favorite and lucky number of its creator, the number 23. The brand fully reflects what is the philosophy of its creator, based on concepts such as: Dedication, Passion, Quality, Tailoring. 

All LC23 garments are entirely produced in Italy, particularly in the wonderful region of Puglia.